GTA IV Epic Sales

G4’s X-Play reported the other night that Grand Theft Auto IV generated more than $500 million in its first week of release.

Yes, that’s right. A half a billion dollars in sales.

That’s more than any media entertainment. Ever. More than Star Wars. More than Harry Potter. Vastly more than its peers. It eclipses last year’s record setter, Halo 3 by more than $200 million.