According to J.J. Abrams, director of the upcoming Star Trek movie, William Shatner turned down an offer for a cameo appearance in the movie. Apparently The Shat demanded a pivotal, co-starry role. Abrams admitted that Shatner deserved such a part, but that he "died on screen. Maybe a smarter group of filmmakers could have figured out how to resolve that."
Looks like Bill is back to making those riveting Priceline Negoiator commercials I love so much.