Wednesday, January 30, 2008

Dr. Phil, Still a Hack

In some double-talk that most Washington politicians would envy, Dr. Phil reportedly "apologized" for getting involved in the whole Spears debacle. "Apologize" because he hedges, saying he didn't visit Spears to treat her and he made a public announcement to quell any rumormongering--all of this he claims with the full consent of the Spears family

So, if he didn't visit Spears to treat her, why the hell did he go?

That was a rhetorical question. I've already outlined why he boarded the Britney Spears Media Circus Train.

I'm truly in awe of this man's hubris. To so shamefully attempt to exploit a tabloid darling for his own personal gain and then turn around and try to spin the fallout . . . well, it fits his daily MO, but still remains a spectacle to witness. What he needs to do is either shaddup until the whole thing blows over or hire a PR genius to help him navigate future media landmines. I don't think he's going to be able to convince anyone he had Britney's interests in mind with his visit and subsequent public announcement.

And while he's hiring consultants, maybe Dr. Phil can find someone to help him develop a moral compass. You know, relearn/relive that whole Hippocratic Oath, and all.